Original Podcast Link – https://carsyeah.com/ourportfolio/2050-alessandro-borroni/
Listen to Alessandro’s podcast by Clicking HERE or on any mobile podcast app.
Alessandro Borroni is the creator of Hypercar Invitational, a uniquely experiential automotive marketing concept and dynamic launch platform for new sports cars and products. He unites a hand selected group of sports car collectors with luxury automotive brands that his guests have called “an intimate and dream-like environment”. Hypercar Invitational is a three-day event that facilitates a memorable experience while propelling brands. Alessandro was born in Italy, is a lifelong automotive enthusiast, and lived within earshot of the Monza racetrack. Now in their 4th year, the Hypercar Invitational Team is built of pure enthusiasts that believes that one of the best ways to get automotive brands engaged with enthusiasts is to tell a story.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
A tight group of friends in Atlanta where Alessandro first lived when he moved to the USA. As well as Pagani who trusted them with a car in their first event. Last but not least his supporting wife.
CHALLENGE
The challenge doesn’t stop. Getting trust from people with a new venture… creating the reputation when you don’t have one is difficult.
SPECIAL VEHICLE
BOOK RECOMMENDATION
The Daily Stoic by Ryan Holiday
PARTING WORDS OF WISDOM
If you don’t quit you can’t fail.
Alessandro Borroni is the creator of Hypercar Invitational, a uniquely experiential automotive marketing concept and dynamic launch platform for new sports cars and products. He unites a hand selected group of sports car collectors with luxury automotive brands that his guests have called “an intimate and dream-like environment”. Hypercar Invitational is a three-day event that facilitates a memorable experience while propelling brands. Alessandro was born in Italy, is a lifelong automotive enthusiast, and lived within earshot of the Monza racetrack. Now in their 4th year, the Hypercar Invitational Team is built of pure enthusiasts that believes that one of the best ways to get automotive brands engaged with enthusiasts is to tell a story.
SHOW SPONSORS
Covercraft • American Collectors Insurance • Autogeek • Linkage Magazine • Techforce Foundation • RPM Foundation
INSPIRATION
A tight group of friends in Atlanta where Alessandro first lived when he moved to the USA. As well as Pagani who trusted them with a car in their first event. Last but not least his supporting wife.
CHALLENGE
The challenge doesn’t stop. Getting trust from people with a new venture… creating the reputation when you don’t have one is difficult.
SPECIAL VEHICLE
BOOK RECOMMENDATION
The Daily Stoic by Ryan Holiday
PARTING WORDS OF WISDOM
If you don’t quit you can’t fail.